Kniha Pricing Perspectives Dr. Florian Siems

Pricing Perspectives

Marketing and Management Implications of New Theories and Applications

Jazyk: Angličtina
Vazba: Pevná
Vydavatel: PALGRAVE MACMILLAN
Dostupnost: Skladem u dodavatele v malém množství
Odesíláme za 13-18 dnů
2 567
The world of pricing has been changing at a fast pace. There has been a development of new dynamic p...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2008
Stránek
230
EAN
9780230207226
ISBN
0230207227
Enbook ID
04552116
Vydavatel
Hmotnost
428
Rozměry
138 x 223 x 19

Kompletní popis

The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tools and techniques, and a focus on smarter buyers. The implementation of value based pricing strategies that occurred in the last few years are indicative of these changes. This book highlights many of the new perspectives and developments in pricing, including an important need to sell more value to the customer with the price. It explores pricing strategies and tactics from both theoretical and applied contexts, with a substantial focus on the creation, communication, capture and sustainability of value through pricing. The socio-demographic and psychological aspects of the consumer's price acceptance behaviour are also studied in depth.

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