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Kniha Pricing Markus Beinert

Pricing

Autor: Markus Beinert, Björn Ivens, Steffen Müller
Jazyk: Němčina
Vazba: Pevná
Vydavatel: Kohlhammer W.
Dostupnost: Skladem u dodavatele
Odesíláme za 3-6 dnů
1 027 Kč
In view of the increasingly intense competition in many markets, the correct application of pricing...

Informace o knize

Autor
Markus Beinert, Björn Ivens, Steffen Müller
Jazyk
Němčina
Vazba
Kniha - Pevná
Vydáno
2020
Stránek
572
EAN
9783170348929
ISBN
3170348922
Enbook ID
25243352
Vydavatel
Kohlhammer W.
Hmotnost
967
Rozměry
159 x 236 x 35

Kompletní popis

In view of the increasingly intense competition in many markets, the correct application of pricing policy is a matter of existential importance for corporate policy. This standard textbook discusses the various problem areas involved in setting prices and conditions, from the management point of view. It presents both the latest theoretical and methodological foundations for pricing decisions and for coordinating price and quality, and also price formation procedures that can be applied in practice. Separate sections are devoted to the capital goods sector, the retail trade and the services sector.

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