Kniha Primal Marketing Michael Nicholson

Primal Marketing

Evolutionary Secrets for Higher-Impact Marketing Strategies

Jazyk: Angličtina
Vazba: Brožovaná
Dostupnost: Očekávaná novinka
Vydání 16. 07. 2026
1 127
Drawing on 25 years of research, consultancy, and teaching experience in the fast-moving consumer go...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2026
Stránek
188
EAN
9781041149057
Enbook ID
51378873
Hmotnost
290
Rozměry
156 x 234

Kompletní popis

Drawing on 25 years of research, consultancy, and teaching experience in the fast-moving consumer goods sector, Primal Marketing reveal the hard-wired motives driving customer behaviour and the secrets of leveraging these to craft higher-impact marketing strategies. The book bridges theory and application.

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