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Print Advertising:Basic Elements and It's Usage

Name: Print Advertising:Basic Elements and It's Usage
Brand: LAP Lambert Academic Publishing
SKU: 9783659925733
Price: 1045 CZK
Availability: InStock

An Evaluation of Indian and Sir Lankan Print Advertisement

Autor: J. M. Mahinda Bandara

Jazyk:

Vazba: Brožovaná

Vydavatel: LAP Lambert Academic Publishing

Dostupnost: Skladem u dodavatele

Odesíláme za 8-11 dnů

1 045 Kč

This book is based on the comparison of print advertisement published in India and Sir Lanka, and it...

Informace o knize

Autor

J. M. Mahinda Bandara

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2016

Stránek

EAN

9783659925733

Enbook ID

13926435

Vydavatel

LAP Lambert Academic Publishing

Hmotnost

153

Rozměry

150 x 220 x 6

Kompletní popis

This book is based on the comparison of print advertisement published in India and Sir Lanka, and it covers the opinion of both country people about the print advertisement. According on the general research design, the study analyzes how a change in the design elements affects the opinion of consumers in India and Sir Lanka about the print advertisement. The sample was three kind of print advertisements such as cosmetic, clothing and jewelry and the targeted people for knowing their perceptions about the print advertisement. The main reason of selecting the consumer products was because of their uniqueness in comparing same products with other products for satisfying their psychological needs. The Media analyzed in the study were mostly visual advertising as newspaper, magazine, posters and billboards. This book will be helpful to the advertising companies, and students of visual arts.

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Print Advertising:Basic Elements and It's Usage

An Evaluation of Indian and Sir Lankan Print Advertisement

Informace o knize

Kompletní popis

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