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Process-based Strategic Planning

Name: Process-based Strategic Planning
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 9783642167140
Price: 1120 CZK
Availability: InStock

Autor: Rudolf Grünig, Richard Kühn

Jazyk:

Vazba: Pevná

Vydavatel: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Dostupnost: Skladem u dodavatele

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A company's strategies define its future direction, specifying not only target market positions for...

Informace o knize

Autor

Rudolf Grünig, Richard Kühn

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2010

Stránek

358

EAN

9783642167140

ISBN

3642167144

Enbook ID

05281272

Vydavatel

Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Hmotnost

682

Rozměry

244 x 167 x 26

Kompletní popis

A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a heuristic process for determining future strategies is presented. This process is divided into seven steps, and for each of these steps, detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved.

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