Kniha Product Development Strategy Mina Tajvidi

Product Development Strategy

Innovation Capacity and Entrepreneurial Firm Performance in High-Tech Smes

Jazyk: Angličtina
Vazba: Pevná
Vydavatel: PALGRAVE MACMILLAN
Dostupnost: Skladem u dodavatele v malém množství
Odesíláme za 13-18 dnů
2 567
Today's complex and turbulent business environment requires a more comprehensive view of product dev...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2015
Stránek
198
EAN
9781137501370
ISBN
1137501375
Enbook ID
09238085
Vydavatel
Hmotnost
386
Rozměry
144 x 225 x 19

Kompletní popis

Today's complex and turbulent business environment requires a more comprehensive view of product development strategy. Product Development Strategy provides a concise theoretical and analytical discussion relating to the theory and practice of strategy, innovation capacity, and entrepreneurial performance. The book discusses an innovative perspective which provides a practical insight into the field of product development strategy whist offering a novel tool for developing and discussing a multi-dimensional conceptual framework in strategic management in high-tech SMEs. This volume offers an excellent blend of theoretical frameworks and analytical techniques grounded in small and medium sized enterprises, and employs an innovative methodology for conceptualizing and analyzing the factors associated with product development strategy in small businesses.

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