Kniha Product Planning Essentials Kenneth B. Kahn

Product Planning Essentials

Jazyk: Angličtina
Vazba: Pevná
Dostupnost: Skladem u dodavatele
Odesíláme za 14-20 dnů
3 142
Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary natu...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2000
Stránek
264
EAN
9780761919988
ISBN
0761919988
Enbook ID
04684154
Hmotnost
472
Rozměry
152 x 228 x 19

Kompletní popis

Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialisation, and eventual product dismissal. Special topics include public policy, international issues, and intellectual property. An interesting summary of product development best practices from several companies appears at the end of the book. Instructors, students and practitioners will appreciate the balanced managerial and how-to orientation.

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