Product Planning Essentials

Name: Product Planning Essentials
Brand: SAGE Publications Inc
SKU: 9780761919988
Price: 3142 CZK
Availability: InStock

Autor: Kenneth B. Kahn

Jazyk:

Vazba: Pevná

Vydavatel: SAGE Publications Inc

Dostupnost: Skladem u dodavatele

Odesíláme za 14-20 dnů

3 142 Kč

Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary natu...

Informace o knize

Autor

Kenneth B. Kahn

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2000

Stránek

264

EAN

9780761919988

ISBN

0761919988

Enbook ID

04684154

Vydavatel

SAGE Publications Inc

Hmotnost

472

Rozměry

152 x 228 x 19

Kompletní popis

Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialisation, and eventual product dismissal. Special topics include public policy, international issues, and intellectual property. An interesting summary of product development best practices from several companies appears at the end of the book. Instructors, students and practitioners will appreciate the balanced managerial and how-to orientation.

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