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Kniha Product Planning Essentials Kenneth B. Kahn

Product Planning Essentials

Autor: Kenneth B. Kahn
Jazyk: Angličtina
Vazba: Brožovaná
Vydavatel: SAGE Publications Inc
Dostupnost: Skladem u dodavatele
Odesíláme za 14-20 dnů
2 109 Kč
Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary natu...

Informace o knize

Autor
Kenneth B. Kahn
Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2000
Stránek
264
EAN
9780761919995
ISBN
0761919996
Enbook ID
04684155
Vydavatel
SAGE Publications Inc
Hmotnost
370
Rozměry
152 x 228 x 14

Kompletní popis

Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialisation, and eventual product dismissal. Special topics include public policy, international issues, and intellectual property. An interesting summary of product development best practices from several companies appears at the end of the book. Instructors, students and practitioners will appreciate the balanced managerial and how-to orientation.

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