Product Recommendations in e-Commerce Retailing Applications

Name: Product Recommendations in e-Commerce Retailing Applications
Brand: Peter Lang AG
SKU: 9783631566220
Price: 1621 CZK
Availability: InStock

Autor: Nicolas Knotzer

Jazyk:

Vazba: Brožovaná

Vydavatel: Peter Lang AG

Dostupnost: Skladem u dodavatele

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1 621 Kč

The book deals with product recommendations generated by information systems referred to as recommen...

Informace o knize

Autor

Nicolas Knotzer

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2007

Stránek

202

EAN

9783631566220

ISBN

9783631566220

Enbook ID

10026648

Vydavatel

Peter Lang AG

Hmotnost

304

Rozměry

208 x 149 x 15

Kompletní popis

The book deals with product recommendations generated by information systems referred to as recommender systems. Recommender systems assist consumers in making product choices by providing recommendations of the range of products and services offered in an online purchase environment. The quantitative research study investigates the influence of psychographic and sociodemographic determinants on the interest of consumers in personalized online book recommendations. The author presents new findings regarding the interest in recommendations, importance of product reviews for the decision process, motives for submitting ratings as well as comments, and the delivery of recommendations. The results show that opinion seeking, opinion leading, domain specific innovativeness, online shopping experience, and age are important factors in respect of the interest in personalized recommendations.

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Product Recommendations in e-Commerce Retailing Applications

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Kompletní popis

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