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Kniha Product Research N. R. Srinivasa Raghavan

Product Research

The Art and Science Behind Successful Product Launches

Autor: N. R. Srinivasa Raghavan, John A. Cafeo
Jazyk: Angličtina
Vazba: Pevná
Vydavatel: Springer
Dostupnost: Skladem u dodavatele v malém množství
Odesíláme za 13-18 dnů
3 938 Kč
This book is a collection of research papers to be presented at the GM R&D India Science Lab worksho...

Informace o knize

Autor
N. R. Srinivasa Raghavan, John A. Cafeo
Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2009
Stránek
305
EAN
9789048128594
ISBN
9048128595
Enbook ID
01972827
Vydavatel
Springer
Hmotnost
1380
Rozměry
155 x 235 x 30

Kompletní popis

This book is a collection of research papers to be presented at the GM R&D India Science Lab workshop on Art and Science of Product Development held at Bangalore, India. Leading researchers from around the world, and from within GM, present some of their latest research and experience around methodologies and analytics that we believe, are very critical to any product development activity. This book has articles in four major pillars of product development research: a, uncertainty modeling and information integration; b, role of behavioral research in understanding customer requirements and designing products; c, advanced analytical approaches for identifying voice of the customer; and d, human centered decision making and its role in product development.

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