Profitable Customer Engagement

Name: Profitable Customer Engagement
Brand: SAGE Publications India Pvt Ltd
SKU: 9788132113409
Price: 887 CZK
Availability: InStock

Autor: V. Kumar

Jazyk:

Vazba: Pevná

Vydavatel: SAGE Publications India Pvt Ltd

Dostupnost: Skladem u dodavatele

Odesíláme za 14-20 dnů

887 Kč

The concept of customer engagement has evolved as a powerful tool for building a profitable approach...

Informace o knize

Autor

V. Kumar

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2013

Stránek

340

EAN

9788132113409

ISBN

8132113403

Enbook ID

05047772

Vydavatel

SAGE Publications India Pvt Ltd

Hmotnost

710

Rozměry

164 x 249 x 23

Kompletní popis

The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. Profitable Customer Engagement is an authoritative book that communicates the fundamentals of profitable customer engagement by proposing a customer engagement value (CEV) framework. It is a first-of-its-kind book that outlines the methods of engaging customers profitably in business-to-consumer as well as business-to-business settings. The book offers firms with definitions of the metrics within the CEV framework, and the ways to measure and maximize these metrics that can help in engaging customers profitably. The interrelationships between these metrics, i.e., how each metric impacts the other, are also explained in detail with real-life examples.

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