Programmatic Advertising

Name: Programmatic Advertising
Brand: Springer International Publishing AG
SKU: 9783319250212
Price: 1788 CZK
Availability: InStock

The Successful Transformation to Automated, Data-Driven Marketing in Real-Time

Autor: Oliver Busch

Jazyk:

Vazba: Pevná

Vydavatel: Springer International Publishing AG

Dostupnost: Skladem u dodavatele

Odesíláme za 10-13 dnů

1 788 Kč

This fundamental guide on programmatic advertising explains in detail how automated, data-driven adv...

Informace o knize

Autor

Oliver Busch

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2015

Stránek

279

EAN

9783319250212

ISBN

3319250213

Enbook ID

09524383

Vydavatel

Springer International Publishing AG

Hmotnost

604

Rozměry

168 x 237 x 20

Kompletní popis

This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practise and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning, steering and measuring marketing may still appear complex, threatening and promising at once to many decision makers. This collaborative compendium combines proven experience and best practice in 21 articles written by 42 renowned experts form all around the globe. Among them Dr. Florian Heinemann/Project-A, Peter Würtenberger/Axel-Springer, Deirde McGlashan/MediaCom, Dr. Marc Grether/Xaxis, Michael Lamb/MediaMath, Carolin Owen/IPG, Stefan Bardega/Zenith, Arun Kumar/Cadreon, Dr. Ralf Strauss/Marketingverband, Jonathan Becher/SAP and many more great minds.§

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Programmatic Advertising

The Successful Transformation to Automated, Data-Driven Marketing in Real-Time

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také