Kniha Public Opinion Slavko Splichal

Public Opinion

Developments and Controversies in the Twentieth Century

Jazyk: Angličtina
Vazba: Brožovaná
Dostupnost: Skladem u dodavatele
Odesíláme za 14-21 dnů
1 616
This major work surveys the historical roots, theoretical foundations, and normative claims of 20th-...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
1999
Stránek
384
EAN
9780847691630
ISBN
0847691632
Enbook ID
04943601
Hmotnost
481
Rozměry
151 x 230 x 21

Kompletní popis

This major work surveys the historical roots, theoretical foundations, and normative claims of 20th-century conceptualizations of public opinion. It reanalyzes leading traditions, such as those of Lippmann, Dewey, and Noelle-Neumann, and reinvents some unjustly ignored ones, such as Toennies, Harrisson, and Wilson. The book critically examines popular modern research strategies such as polling and the Ospiral of silenceO model and looks at the role of mass media in the formation and expression of public opinion. This comprehensive and original treatment is a must for all serious students and scholars of public opinion.

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