Public Relations Capitalism

Name: Public Relations Capitalism
Brand: Springer International Publishing AG
SKU: 9783319726366
Price: 1310 CZK
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Promotional Culture, Publics and Commercial Democracy

Autor: Anne M. Cronin

Jazyk:

Vazba: Pevná

Vydavatel: Springer International Publishing AG

Dostupnost: Skladem u dodavatele v malém množství

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This book argues that we are witnessing the emergence of 'commercial democracy' in which public rela...

Informace o knize

Autor

Anne M. Cronin

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2018

Stránek

120

EAN

9783319726366

ISBN

3319726366

Enbook ID

18629984

Vydavatel

Springer International Publishing AG

Hmotnost

485

Rozměry

141 x 222 x 31

Kompletní popis

This book argues that we are witnessing the emergence of 'commercial democracy' in which public relations, promotional culture and the media play a new, central role. As the conventional democratic promise of political representation loses traction with the public in many countries, commercial culture steps into this vacuum by offering mirror forms of democracy. Commercial democracy promises representation, voice and agency to the public and in doing so creates new forms of social contract. Based on empirical material, this book examines the Public Relations (PR) produced by corporations and communications produced by charities in an intensely mediatized society. It presents a novel analysis of the shifting significance of brand and reputation. It analyses the ascendancy of commercial speech, PRs' relationship to post-truth politics, and the transformation of cultural intermediaries into 'social brokers'. As PR and promotional culture come to inhabit the realm of the social contract and new forms of politics, 'the public' and the very idea of 'publicity' are transformed.

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Public Relations Capitalism

Promotional Culture, Publics and Commercial Democracy

Informace o knize

Kompletní popis

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Zákaznicí kteří koupili tuto knihu koupili také