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Kniha Public Relations Research Ansgar Zerfaß

Public Relations Research

European and International Perspectives and Innovations

Autor: Ansgar Zerfaß, Betteke van Ruler, Krishnamurthy Sriramesh
Jazyk: Angličtina
Vazba: Pevná
Vydavatel: Springer Fachmedien Wiesbaden
Dostupnost: Skladem u dodavatele
Odesíláme za 10-13 dnů
1 120 Kč
This volume is a major contribution to the transnational debate on public relations research and com...

Informace o knize

Autor
Ansgar Zerfaß, Betteke van Ruler, Krishnamurthy Sriramesh
Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2008
Stránek
449
EAN
9783531156026
ISBN
3531156020
Enbook ID
01553094
Vydavatel
Springer Fachmedien Wiesbaden
Hmotnost
863
Rozměry
170 x 244 x 28

Kompletní popis

This volume is a major contribution to the transnational debate on public relations research and communication management. It presents dominant concepts and research findingsfrom the scientific community in Germany in English language. At the same time, the compilation contains a selection of the most influential and relevant approaches from European and international researchers. Editors and contributors are renowned academics from all over the world. This book honours Günter Bentele, one of the leading minds of public relations research, while also providing academics, students and communication managers insights into effective public relations practice based on emperical evidence.

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