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Public Relations

Name: Public Relations
Brand: Cengage Learning EMEA
SKU: 9781861525475
Price: 1958 CZK
Availability: InStock

Autor: Shirley Harrison

Jazyk:

Vazba: Brožovaná

Vydavatel: Cengage Learning EMEA

Dostupnost: Skladem u dodavatele

Odesíláme za 10-18 dnů

1 958 Kč

This text is the ideal introduction for anyone who wants to understand how and why public relations...

Informace o knize

Autor

Shirley Harrison

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2000

Stránek

224

EAN

9781861525475

ISBN

1861525478

Enbook ID

04306575

Vydavatel

Cengage Learning EMEA

Hmotnost

434

Rozměry

191 x 245 x 13

Kompletní popis

This text is the ideal introduction for anyone who wants to understand how and why public relations works. Not simply a how-to guide, this book describes the key frameworks and developments in public relations theory and practice. Using over thirty examples and case studies from Britain, Europe and the US, Shirley Harrison makes the vital link between theory and practice. Public Relations: An Introduction covers the history, theoretical framework, practice and likely developments in public relations, giving numerous case histories of successful and unsuccessful public relations practice, and providing careers advice for those considering entering the field. The new edition has been thoroughly updated with revised material and a wealth of brand new cases.

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