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Public Relations

Name: Public Relations
Brand: SAGE Publications Inc
SKU: 9780761948568
Price: 3279 CZK
Availability: InStock

A Managerial Perspective

Autor: Danny Moss, Barbara DeSanto

Jazyk:

Vazba: Pevná

Vydavatel: SAGE Publications Inc

Dostupnost: Skladem u dodavatele

Odesíláme za 14-20 dnů

3 279 Kč

Taking a managerial perspective, this book explores public relations and its role in the wider organ...

Informace o knize

Autor

Danny Moss, Barbara DeSanto

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2011

Stránek

512

EAN

9780761948568

ISBN

0761948562

Enbook ID

04685382

Vydavatel

SAGE Publications Inc

Hmotnost

1050

Rozměry

186 x 232 x 33

Kompletní popis

Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on experise of legal considerations and ethical awareness. The effective management of public relations is crucial within any organization, but a wider managerial awareness and support of its role is equally critical. Public Relations: A Managerial Perspective offers an original and vital discussion of these challenges for second and third year undergraduate and postgraduate students of public relations, corporate communications and public affairs.