Purpose

Name: Purpose
Brand: PALGRAVE MACMILLAN
SKU: 9781403975812
Price: 606 CZK
Availability: InStock

The Starting Point of Great Companies

Autor: Nikos Mourkogiannis

Jazyk:

Vazba: Pevná

Vydavatel: PALGRAVE MACMILLAN

Dostupnost: Skladem u dodavatele

Odesíláme za 9-15 dnů

606 Kč

What is it that great management teams do? How do they create sustained competitive advantage? In Pu...

Informace o knize

Autor

Nikos Mourkogiannis

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2006

Stránek

272

EAN

9781403975812

ISBN

1403975817

Enbook ID

04777333

Vydavatel

PALGRAVE MACMILLAN

Hmotnost

532

Rozměry

162 x 241 x 22

Kompletní popis

What is it that great management teams do? How do they create sustained competitive advantage? In Purpose, Nikos Mourkogiannis turns the entire idea of strategy on its head, presenting a model that will redefine the way we do business. Strategy is typically thought of as management's plan for a company, but Mourkogiannis argues that companies must satisfy the need for purpose - a set of values that defines a company and inspires its employees. Rather than organization and structure, ideas are what determine a company's success. This groundbreaking book looks at companies like Walmart, IBM and Berkshire Hathaway, identifying the ideas that point the way toward excellence.

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Purpose

The Starting Point of Great Companies

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také