Kniha Quantitative Method-Breviary - SPSS Jens K. Perret

Quantitative Method-Breviary - SPSS

A problem-oriented reference for market researchers

Jazyk: Angličtina
Vazba: Brožovaná
Vydavatel: Books on Demand
Dostupnost: Skladem u dodavatele
Odesíláme za 5-8 dnů
127
This breviary likewise addresses students as well as practitioners that are active in quantitative m...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2018
Stránek
46
EAN
9783748131342
Enbook ID
20395790
Vydavatel
Hmotnost
68
Rozměry
148 x 210 x 3

Kompletní popis

This breviary likewise addresses students as well as practitioners that are active in quantitative market research and applied statistics and data analysis in particular. It provides a pragmatic summary of all the most commonly implemented statistical methods and their implementation in the standard software package SPSS. Aside from an overview over the different methods, their practical use and support in interpreting the results the breviary provides a decision support sheet for finding the most suitable method to solve specific problems. It is completed by a set of video tutorials demonstrating the different methods in practical applications. The breviary supports practitioners in market research as a comprehensive reference book as well as students in their data analyses during term papers of theses.

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