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Kniha Quick Guide Digital Marketing Roadmap Alexander Schwarz-Musch

Quick Guide Digital Marketing Roadmap

Analysis, Concept Development, and Success Measurement of Your Digital Marketing

Autor: Alexander Schwarz-Musch, Alexander Tauchhammer, Bernhard Guetz
Jazyk: Angličtina
Vazba: Brožovaná
Vydavatel: Springer, Berlin
Dostupnost: Skladem u dodavatele
Odesíláme za 5-8 dnů
1 455 Kč
This book presents the Digital Marketing Roadmap a practical framework that helps you plan, execute,...

Informace o knize

Autor
Alexander Schwarz-Musch, Alexander Tauchhammer, Bernhard Guetz
Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2026
Stránek
113
EAN
9783658508227
Enbook ID
50163576
Vydavatel
Springer, Berlin
Hmotnost
177
Rozměry
148 x 210

Kompletní popis

This book presents the Digital Marketing Roadmap a practical framework that helps you plan, execute, and measure your company s marketing across digital channels. The rapid rise of digital technologies creates new opportunities and tools almost daily to connect with customers and influence their buying decisions. At the same time, marketing teams face growing pressure to demonstrate their impact on revenue. This calls for a structured roadmap that ensures every initiative is trackable and contributes measurably to your marketing goals. Learn how to build a Digital Marketing Roadmap for your organization, align your customer journey with your sales funnel, and continuously improve your online marketing through data-driven performance measurement.

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