Quicksilver Companies

Name: Quicksilver Companies
Brand: PALGRAVE MACMILLAN
SKU: 9780333960288
Price: 1530 CZK
Availability: InStock

The Battle for the Online Consumer

Autor: Alan Griffiths

Jazyk:

Vazba: Pevná

Vydavatel: PALGRAVE MACMILLAN

Dostupnost: 50 % šance

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The most difficult but most exciting aspect of online business is that there are no rules. Everyone...

Informace o knize

Autor

Alan Griffiths

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2001

Stránek

192

EAN

9780333960288

ISBN

0333960289

Enbook ID

04600671

Vydavatel

PALGRAVE MACMILLAN

Hmotnost

434

Rozměry

156 x 234 x 16

Kompletní popis

The most difficult but most exciting aspect of online business is that there are no rules. Everyone has a business plan, but the real secret is being able to re-write it and change shape, again and again, as you interact with your customers. The victors in the online battle are those that can provide instant gratification, by anticipating their customers' needs and by being flexible enough to remain one step ahead. These are the "Quicksilver Companies" and this book is about them. As the creator of the BBC online site and advisor to businesses such as "The Financial Times", SkyDigital, BP Amoco and others, Alan Griffiths has been at the frontline of online business for several years. In this book he provides the reader with practical advice on how to make the great ideas in the e-business books work in practice and real life stories to show how to avoid the pitfalls.

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Quicksilver Companies

The Battle for the Online Consumer

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také