Reaching the Interactive Customer

Name: Reaching the Interactive Customer
Brand: Cambridge University Press
SKU: 9780521816700
Price: 1232 CZK
Availability: InStock

Integrated Services for the Digital World

Autor: Mai-lan TomsenRon Faith

Jazyk:

Vazba: Brožovaná

Vydavatel: Cambridge University Press

Dostupnost: Skladem u dodavatele

Odesíláme za 9-15 dnů

1 232 Kč

Through either direct exposure or media coverage of the online world, consumers have built certain e...

Informace o knize

Autor

Mai-lan TomsenRon Faith

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2003

Stránek

178

EAN

9780521816700

ISBN

052181670X

Enbook ID

02044871

Vydavatel

Cambridge University Press

Hmotnost

253

Rozměry

152 x 228 x 14

Kompletní popis

Through either direct exposure or media coverage of the online world, consumers have built certain expectations around interactivity. Activities like email, chat, and web browsing reinforce popular understanding how people use electronic devices to 'talk', 'find' and 'see' what's happening in the world around them. Reaching The Interactive Customer describes how these consumer expectations of interactivity impact and shape the new generations of 'connected' personal electronics. Reaching the Interactive Customer provides critical information for business professionals who want to understand a 'connected world', linking businesses, customers, and service providers. It describes how the audience for interactive services has evolved and what that audience is looking for in consumer devices. This book also appeals to anyone who works on or is interested in Web-based technology because it paints a clear picture of how interactivity is evolving from the Internet to the next generation of interactivity with phones and televisions.

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Reaching the Interactive Customer

Integrated Services for the Digital World

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také