Real-time advertising

Name: Real-time advertising
Brand: Our Knowledge Publishing
SKU: 9786208835132
Price: 789 CZK
Availability: InStock

Autor: Benedikt Kastl

Jazyk:

Vazba: Brožovaná

Vydavatel: Our Knowledge Publishing

Dostupnost: Skladem u dodavatele

Odesíláme za 5-8 dnů

789 Kč

The ongoing process of digitalisation and globalisation does not stop at online advertising. Growth...

Informace o knize

Autor

Benedikt Kastl

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2025

Stránek

EAN

9786208835132

ISBN

6208835135

Enbook ID

49260852

Vydavatel

Our Knowledge Publishing

Hmotnost

Rozměry

150 x 220 x 4

Kompletní popis

The ongoing process of digitalisation and globalisation does not stop at online advertising. Growth and price pressure as well as fierce competition are just a few of the challenges resulting from this development, which are forcing market players to continuously improve their efficiency. One concept that has emerged from this is real-time advertising. This is intended to be a new, value-adding method of dealing with digital advertising. This paper examines all relevant aspects of online advertising in real time in a detailed and easily understandable manner. The aim is to clarify whether and in what form the method of real-time advertising can increase marketing efficiency for both providers and advertisers in order to achieve the best possible efficiency in online advertising space marketing and target group addressing for both sides.

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