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Relationship Marketing Management

Name: Relationship Marketing Management
Brand: Cengage Learning EMEA
SKU: 9781861529312
Price: 2044 CZK
Availability: InStock

Autor: Ed Little

Jazyk:

Vazba: Brožovaná

Vydavatel: Cengage Learning EMEA

Dostupnost: Skladem u dodavatele

Odesíláme za 10-18 dnů

2 044 Kč

Relationship Marketing is growing in popularity as a significant component of Services Marketing cou...

Informace o knize

Autor

Ed Little

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2003

Stránek

236

EAN

9781861529312

ISBN

1861529317

Enbook ID

04306608

Vydavatel

Cengage Learning EMEA

Hmotnost

502

Rozměry

189 x 245 x 16

Kompletní popis

Relationship Marketing is growing in popularity as a significant component of Services Marketing courses and as a subject in its own right. Relationship Marketing Management aims to summarize existing work on Relationship Marketing (RM) and to examine the practical application of these concepts. These aims are achived not only by the inclusion of case studies and illustrative examples, but also by devoting four chapters to the planning, implementation and monitoring of RM programmes. Relationship Marketing Management presents a coherent overview of the theory as well as exploring the practicalities of RM. Aimed mainly at postgraduates and senior level undergraduates, the academic content of the book is supported by an extensive review of current literature in respected journals and is presented in a form that is accessible to the students.