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Kniha Relationship-Oriented Sustainability Marketing Guido Grunwald

Relationship-Oriented Sustainability Marketing

Concepts, Challenges, and Opportunities

Autor: Guido Grunwald, Ali Kara, John E. Spillan
Jazyk: Angličtina
Vazba: Pevná
Vydavatel: Springer, Berlin
Dostupnost: Skladem u dodavatele
Odesíláme za 10-13 dnů
3 544 Kč
This book explores sustainability marketing through the lens of stakeholder relationship-related con...

Informace o knize

Autor
Guido Grunwald, Ali Kara, John E. Spillan
Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2025
Stránek
200
EAN
9783031883484
Enbook ID
48096901
Vydavatel
Springer, Berlin
Hmotnost
465
Rozměry
148 x 210

Kompletní popis

This book explores sustainability marketing through the lens of stakeholder relationship-related concepts, with a particular focus on stakeholders within global value chains, relationships with the public, and those affiliated with governmental entities. Addressing a perceived gap in the current literature, the chapters delineate contemporary challenges and propose potential solutions for each stakeholder group, prioritizing the strategic and cross-instrumental dimensions. Offering a comprehensive examination of relationship-oriented sustainability marketing in the contemporary landscape, this work will acquaint researchers with the challenges related to stakeholder engagement in sustainability marketing and advance scholarship on effectively managing stakeholder relationships

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