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Relevance

Name: Relevance
Brand: Taylor & Francis Inc
SKU: 9781937134822
Price: 808 CZK
Availability: InStock

The Power to Change Minds and Behavior and Stay Ahead of the Competition

Autor: Andrea Coville, Paul B. Brown

Jazyk:

Vazba: Pevná

Vydavatel: Taylor & Francis Inc

Dostupnost: 50 % šance

Prohledáme celý svět

808 Kč

Today, when companies and customers are faced with an infinite number of messages, the word "relevan...

Informace o knize

Autor

Andrea Coville, Paul B. Brown

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2014

Stránek

194

EAN

9781937134822

ISBN

1937134822

Enbook ID

05034835

Vydavatel

Taylor & Francis Inc

Hmotnost

388

Rozměry

138 x 216 x 20

Kompletní popis

Today, when companies and customers are faced with an infinite number of messages, the word "relevance" has taken on a new meaning and dimension. We know that relevance matters, but what does that mean exactly? Andy Coville guides leaders and executives toward the realization that if they can focus on a single, guiding principle--a magnetic one--that permeates their brand or company, customers will not only engage but change thinking and behavior in turn. Relevance takes us through the dimensions of relevance--both qualitative and quantitative--in order to find the starting point on the Relevance Scale: where we are and where to go from here. The book walks the reader through the elements of staying relevant as well as the circumstances that contribute to establishing a relevance platform. The author offers many examples as well as explaining messaging strategies. Whether you are working with a consumer product, a nonprofit, or a B2B company, Andy Coville believes you, your brand, or your company have the power to change and influence behavior and make an impact.