Renewable Energy Products

Name: Renewable Energy Products
Brand: Nova Science Publishers Inc
SKU: 9781624175657
Price: 4699 CZK
Availability: InStock

Autor: Brett R Harris

Jazyk:

Vazba: Pevná

Vydavatel: Nova Science Publishers Inc

Dostupnost: 50 % šance

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4 699 Kč

Green marketing -- a marketing strategy highlighting the environmental attributes of a product -- da...

Informace o knize

Autor

Brett R Harris

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2013

Stránek

110

EAN

9781624175657

ISBN

9781624175657

Enbook ID

06438450

Vydavatel

Nova Science Publishers Inc

Hmotnost

314

Rozměry

156 x 236 x 15

Kompletní popis

Green marketing -- a marketing strategy highlighting the environmental attributes of a product -- dates back to the 1970s but began to flourish in the early 1990s. More recently, a number of companies using renewable energy in the manufacture of products have begun to communicate renewable energy use directly on product packaging, relying either on a logo or some combination of text and imagery. This book describes the experience of companies that communicate to consumers that products are "made with renewable energy." Corporate commitments to using renewable energy, and communicating that commitment on product packaging and through other means, could play an important role in educating consumers about the availability and feasibility of using renewable energy as an alternative energy source.

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Renewable Energy Products

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