Reputation Capital

Name: Reputation Capital
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 9783642016295
Price: 1310 CZK
Availability: InStock

Building and Maintaining Trust in the 21st Century

Autor: Joachim Klewes, Robert Wreschniok

Jazyk:

Vazba: Pevná

Vydavatel: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Dostupnost: Skladem u dodavatele v malém množství

Odesíláme za 13-18 dnů

1 310 Kč

This volume offers unique new strategies and management rules for investing in, earning and keeping...

Informace o knize

Autor

Joachim Klewes, Robert Wreschniok

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2009

Stránek

408

EAN

9783642016295

ISBN

3642016294

Enbook ID

01649725

Vydavatel

Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Hmotnost

760

Rozměry

165 x 240 x 31

Kompletní popis

This volume offers unique new strategies and management rules for investing in, earning and keeping reputation capital safe in today s unpredictable and complex markets. It presents enlightening insights from a wide variety of key industries, including the automotive, chemical, finance, food, luxury, energy and pharmaceutical sectors. A team of international authors opens a controversial debate on the positive and negative aspects of reputation in the 21st Century, and challenges conventional approaches to reputation management, for example with regard to CEO positioning, CSR, corporate communications or social media. Reputation Capital is a practical guidebook with a firm foundation in the latest research from leading universities around the world; an indispensable tool for people in charge when it comes to managing reputation.

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také

Nejčastěji hledané

Categories

Authors

Publishers

Produkty

Produkty

Nejčastěji hledané

Categories

Authors

Publishers

Produkty

Produkty

Reputation Capital

Building and Maintaining Trust in the 21st Century

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také