Research in Consumer Behavior

Name: Research in Consumer Behavior
Brand: Emerald Publishing Limited
SKU: 9780762313044
Price: 3116 CZK
Availability: InStock

Autor: Russell W. Belk

Jazyk:

Vazba: Pevná

Vydavatel: Emerald Publishing Limited

Dostupnost: Skladem u dodavatele

Odesíláme za 10-18 dnů

3 116 Kč

Volume 10 of "Research in Consumer Behavior" presents a wide range of cutting edge consumer behavior...

Informace o knize

Autor

Russell W. Belk

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2006

Stránek

286

EAN

9780762313044

ISBN

0762313048

Enbook ID

04687966

Vydavatel

Emerald Publishing Limited

Hmotnost

579

Rozměry

156 x 234 x 17

Kompletní popis

Volume 10 of "Research in Consumer Behavior" presents a wide range of cutting edge consumer behavior research using both quantitative and qualitative research methods. The topics addressed include self-gifts, souvenirs, grocery coupon proneness, socialization, acculturation, tattooing, possession attachment, consumer decision making, information acquisition, and meaning making through consumption. As this rich set of topics suggests, this is a volume that will interest academics, practitioners, and students of consumer behavior. The book is international in scope and uses a qualitative and quantitative approach to consumer behavior research.

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Research in Consumer Behavior

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