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Kniha Resistance is Useless Geoff Burch

Resistance is Useless

The Art of Business Persuasion

Autor: Geoff Burch
Jazyk: Angličtina
Vazba: Brožovaná
Vydavatel: John Wiley and Sons Ltd
Dostupnost: Skladem u dodavatele
Odesíláme za 9-15 dnů
428 Kč
This book will show you how anyone can be persuaded to do anything. Geoff Burch has written a book t...

Informace o knize

Autor
Geoff Burch
Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2003
Stránek
278
EAN
9781841124698
ISBN
1841124699
Enbook ID
05094690
Vydavatel
John Wiley and Sons Ltd
Hmotnost
462
Rozměry
157 x 232 x 18

Kompletní popis

This book will show you how anyone can be persuaded to do anything. Geoff Burch has written a book that will change almost everything you ever believed about business and selling. Combining the quick wit of a stand up comedian with the serious thoughtfulness of a psychoanalyst, he explains the value and power of persuasion -- a verbal martial art that, if used correctly will always give you the outcome you desire in your business dealings. Resistance is Useless will show you how to: aeo Change anyonea s opinion on any subject. aeo Transform a lynch mob into your most devout supporters. aeo Avoid wasting thousands of pounds on customer care while your accounts department is threatening to pulp your customera s fingers with a hammer. aeo Understand how a perfect product demonstration can get you hurled into the street by security. aeo Sell tanks to Genghis khan. Readership: General Business, customer service and sales.

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