Responding To the Screen

Name: Responding To the Screen
Brand: Taylor & Francis Inc
SKU: 9780805810448
Price: 1921 CZK
Availability: InStock

Autor: Jennings Bryant, Dolf Zillmann

Jazyk:

Vazba: Brožovaná

Vydavatel: Taylor & Francis Inc

Dostupnost: Skladem u dodavatele

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1 921 Kč

This volume takes the next step in the evolution of mass communication research tradition from effec...

Informace o knize

Autor

Jennings Bryant, Dolf Zillmann

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

1991

Stránek

416

EAN

9780805810448

ISBN

9780805810448

Enbook ID

06748845

Vydavatel

Taylor & Francis Inc

Hmotnost

680

Rozměry

152 x 229

Kompletní popis

This volume takes the next step in the evolution of mass communication research tradition from effects to processes -- a more detailed and microanalytical analysis of the psychological processes involved in receiving and reacting to electronic media messages. This domain includes investigations into those psychological processes that occur between the process of selecting media messages for consumption and assessments of whatever processes mediate the long-term impact such message consumption may have on consumers' subsequent behavior. The editors strive to further understanding of some of the basic processes underlying the ways we gain entertainment and information.

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Responding To the Screen

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Kompletní popis

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