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Kniha Retail Power Plays Andrew Wileman

Retail Power Plays

From Trading to Brand Leadership

Autor: Andrew Wileman, Michael Jary
Jazyk: Angličtina
Vazba: Pevná
Vydavatel: PALGRAVE MACMILLAN
Dostupnost: Skladem u dodavatele v malém množství
Odesíláme za 11-15 dnů
1 310 Kč
How can retail brand power be built and maintained? What are the implications of this for 'producer...

Informace o knize

Autor
Andrew Wileman, Michael Jary
Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
1997
Stránek
280
EAN
9780333685273
ISBN
033368527X
Enbook ID
04597580
Vydavatel
PALGRAVE MACMILLAN
Hmotnost
510
Rozměry
140 x 216 x 18

Kompletní popis

How can retail brand power be built and maintained? What are the implications of this for 'producer brands' like Coca-Cola? How will retailing look in the 21st century? This book sets out strategies and implementation programmes for building strong brands in retailing, to create competitive differentiation and superior financial returns. It begins with an analysis of how retail and 'own label' brands have leap-frogged traditional producer brands. The authors argue that this is changing the consumer goods industry. To meet these new challenges, the book sets out action plans and examines branding strategies in a number of different market sectors. It also uses analysis and case-studies from around the world, particularly the USA, Europe and Japan.

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