Kniha Retailing Management David Walters

Retailing Management

Analysis, Planning and Control

Autor: David Walters
Jazyk: Angličtina
Vazba: Brožovaná
Vydavatel: Palgrave Macmillan
Dostupnost: Skladem u dodavatele
Odesíláme za 10-18 dnů
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The purpose of this book is to explore the implementation issues of strategic and operational retail...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
1994
Stránek
345
EAN
9780333608067
ISBN
0333608062
Enbook ID
02966047
Vydavatel
Hmotnost
557
Rozměry
155 x 235 x 19

Kompletní popis

The purpose of this book is to explore the implementation issues of strategic and operational retailing management decisions. It does so first by examining how the retail business functions and the structural influences on decision making. Retailing is a customer-led business. An understanding of customer decision making, influences and motivations are essential components. The book develops some alternative methods for making this a more effective activity. Resource allocation, costing and managing resource allocation to achieve corporate performance are essential activities in the implementation process. Recent developments in management accounting are introduced to facilitate decision making. A worked case study/example illustrates the concepts introduced.

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