Retailing Principles

Name: Retailing Principles
Brand: Bloomsbury Publishing
SKU: 9781563677427
Price: 2949 CZK
Availability: InStock

Autor: Lynda Rose Poloian

Jazyk:

Vazba: Pevná

Vydavatel: Bloomsbury Publishing

Dostupnost: U nakladatele na objednávku

Odesíláme za 17-26 dnů

2 949 Kč

What is retailing today? Who are the players and how do they operate? And what will happen tomorrow?...

Informace o knize

Autor

Lynda Rose Poloian

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2013

Stránek

592

EAN

9781563677427

ISBN

1563677423

Enbook ID

01289355

Vydavatel

Bloomsbury Publishing

Hmotnost

2368

Rozměry

216 x 282 x 50

Kompletní popis

What is retailing today? Who are the players and how do they operate? And what will happen tomorrow? These are just some of the questions addressed by Retailing Principles: Global, Multichannel and Managerial Viewpoints, 2nd Edition, which has been thoroughly updated to reflect current trends and conditions in the global retail market. An essential companion for any student seeking a career in the world of retail, the text focuses on the strategies that retailers both large and small are employing to thrive in this challenging economic climate, and in a marketplace where globalization, multi-channel retailing, and issues of sustainability are dominant factors.

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