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Kniha Rethinking Performance Measurement Marshall W. Meyer

Rethinking Performance Measurement

Beyond the Balanced Scorecard

Autor: Marshall W. Meyer
Jazyk: Angličtina
Vazba: Brožovaná
Vydavatel: Cambridge University Press
Dostupnost: Skladem u dodavatele
Odesíláme za 9-15 dnů
1 210 Kč
Performance measurement remains a vexing problem for business firms and other kinds of organisations...

Informace o knize

Autor
Marshall W. Meyer
Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2009
Stránek
220
EAN
9780521103268
ISBN
0521103266
Enbook ID
02021617
Vydavatel
Cambridge University Press
Hmotnost
336
Rozměry
155 x 229 x 14

Kompletní popis

Performance measurement remains a vexing problem for business firms and other kinds of organisations. This book explains why: the performance we want to measure (long-term cash flows, long-term viability) and the performance we can measure (current cash flows, customer satisfaction, etc.) are not the same. The 'balanced scorecard', which has been widely adopted by US firms, does not solve these underlying problems of performance measurement and may exacerbate them because it provides no guidance on how to combine dissimilar measures into an overall appraisal of performance. A measurement technique called activity-based profitability analysis (ABPA) is suggested as a partial solution, especially to the problem of combining dissimilar measures. ABPA estimates the revenue consequences of each activity performed for the customer, allowing firms to compare revenues with costs for these activities and hence to discriminate between activities that are ultimately profitable and those that are not.

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