Rethinking Users

Name: Rethinking Users
Brand: BIS Publishers B.V.
SKU: 9789063695811
Price: 666 CZK
Availability: InStock

Autor: Benjamin Chesluk, Nadeem Haidary

Jazyk:

Vazba: Pevná

Vydavatel: BIS Publishers B.V.

Dostupnost: Skladem u dodavatele v malém množství

Odesíláme za 11-15 dnů

666 Kč

Knowing your users stimulates your imagination and helps you create more exciting and effective desi...

Informace o knize

Autor

Benjamin Chesluk, Nadeem Haidary

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2020

Stránek

112

EAN

9789063695811

ISBN

9063695810

Enbook ID

32695489

Vydavatel

BIS Publishers B.V.

Hmotnost

544

Rozměry

227 x 162 x 23

Kompletní popis

Knowing your users stimulates your imagination and helps you create more exciting and effective design solutions. But there is a problem: the normal conception of 'the user' is incomplete and based on outdated notions. These notions of simple, direct relationships between people and products are no longer valid in today's complex, technologically interconnected world.This fun and practical book with a set of cards will change the way readers think about users. Rethinking Users introduces a radical new approach that questions some of our most fundamental ideas about the nature of user experience. It points to new opportunities to create products and services that help users in new ways.The book includes a deck of user archetype cards and step-by-step team activities for unlocking new user-centered thinking and design inspiration. For designers, design researchers, strategists, innovators, product managers, and entrepreneurs in almost any field.

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Rethinking Users

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