Kniha Return on Ideas David S. Nichols

Return on Ideas

A Practical Guide to Making Innovation Pay

Jazyk: Angličtina
Vazba: Pevná
Dostupnost: Skladem u dodavatele
Odesíláme za 14-20 dnů
866
Return on Ideas is a practical guide to getting more from the resources you put into your innovation...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2007
Stránek
280
EAN
9780470028575
ISBN
0470028572
Enbook ID
04878805
Hmotnost
752
Rozměry
190 x 246 x 21

Kompletní popis

Return on Ideas is a practical guide to getting more from the resources you put into your innovation process. David Nichols clearly shows why current innovation funnel models stifle rather than encourage new ideas, and offers a new methodology, 'rocketing', to tackle the problem. The first book to look in detail at innovation as a business-driving imperative, Return on Ideas provides the tools, techniques and processes to actually upgrade the way you tackle innovation, illustrated with examples from innovative companies such as Yo! Sushi, Apple, Vodafone, Unilever, P&G, Danone, Amex and Ben & Jerry's - as well as unconventional sources such as theatre and comedy.

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