Return on Ideas

Name: Return on Ideas
Brand: John Wiley & Sons Inc
SKU: 9780470028575
Price: 866 CZK
Availability: InStock

A Practical Guide to Making Innovation Pay

Autor: David S. Nichols

Jazyk:

Vazba: Pevná

Vydavatel: John Wiley & Sons Inc

Dostupnost: Skladem u dodavatele

Odesíláme za 14-20 dnů

866 Kč

Return on Ideas is a practical guide to getting more from the resources you put into your innovation...

Informace o knize

Autor

David S. Nichols

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2007

Stránek

280

EAN

9780470028575

ISBN

0470028572

Enbook ID

04878805

Vydavatel

John Wiley & Sons Inc

Hmotnost

752

Rozměry

190 x 246 x 21

Kompletní popis

Return on Ideas is a practical guide to getting more from the resources you put into your innovation process. David Nichols clearly shows why current innovation funnel models stifle rather than encourage new ideas, and offers a new methodology, 'rocketing', to tackle the problem. The first book to look in detail at innovation as a business-driving imperative, Return on Ideas provides the tools, techniques and processes to actually upgrade the way you tackle innovation, illustrated with examples from innovative companies such as Yo! Sushi, Apple, Vodafone, Unilever, P&G, Danone, Amex and Ben & Jerry's - as well as unconventional sources such as theatre and comedy.

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Return on Ideas

A Practical Guide to Making Innovation Pay

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také