Kniha Routledge Library Editions: Consumer Behaviour Various

Routledge Library Editions: Consumer Behaviour

Autor: Various
Jazyk: Angličtina
Vazba: Pevná
Dostupnost: 50 % šance
Prohledáme celý svět
29 147
Blending elements from psychology, sociology, social anthropology, marketing and economics, the volu...

Informace o knize

Autor
Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2014
Stránek
1308
EAN
9781138792760
ISBN
9781138792760
Enbook ID
06749205
Hmotnost
453
Rozměry
138 x 216

Kompletní popis

Blending elements from psychology, sociology, social anthropology, marketing and economics, the volumes in this set, originally published between 1936 and 1992, discuss the decision-making processes of buyers, both individually and in groups and how other factors such emotions affect buying behaviour. Many of the volumes also examine how consumer behaviour impacts on commercial marketing strategies.

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