Sales Technology Usage and Outcomes

Name: Sales Technology Usage and Outcomes
Brand: LAP Lambert Academic Publishing
SKU: 9783659271472
Price: 1555 CZK
Availability: InStock

A Model in the Indian Context

Autor: Ashwani Kumar Upadhyay, Tanuj Nandan

Jazyk:

Vazba: Brožovaná

Vydavatel: LAP Lambert Academic Publishing

Dostupnost: Skladem u dodavatele

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1 555 Kč

Sales Technology Usage and Outcomes: A Model in the Indian Context is based on research done in Indi...

Informace o knize

Autor

Ashwani Kumar Upadhyay, Tanuj Nandan

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2012

Stránek

288

EAN

9783659271472

Enbook ID

07131356

Vydavatel

LAP Lambert Academic Publishing

Hmotnost

445

Rozměry

150 x 220 x 17

Kompletní popis

Sales Technology Usage and Outcomes: A Model in the Indian Context is based on research done in India to understand the usage of Sales Technology by sales professionals for performing their sales related tasks. This work provides insights on the use of various multivariate analysis techniques like regression analysis, confirmatory factor analysis and structural equation modelling for data analysis. A model has been proposed and tested through Structural Equation Modelling for the adoption and usage of Sales Technology in Indian context. This publication also provides recommendations for how to make sales force automation adoption successful in Indian settings. For researchers insights are given on how to use the various multivariate techniques successfully.

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Sales Technology Usage and Outcomes

A Model in the Indian Context

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také