Kniha Satisfaction: A Behavioral Perspective on the Consumer Richard L. Oliver

Satisfaction: A Behavioral Perspective on the Consumer

A Behavioral Perspective on the Consumer

Jazyk: Angličtina
Vazba: Pevná
Dostupnost: 50 % šance
Prohledáme celý svět
7 299
Suitable for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2010
Stránek
544
EAN
9780765617705
ISBN
9780765617705
Enbook ID
01025285
Hmotnost
1154
Rozměry
250 x 177 x 31

Kompletní popis

Suitable for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this text covers meaning, causes, and consequences of customer satisfaction. It covers various psychological aspects of satisfaction formation. It also traces the history of consumer satisfaction from its earliest roots.

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