Sensory Evaluation Practices

Name: Sensory Evaluation Practices
Brand: Elsevier Science Publishing Co Inc
SKU: 9780123820860
Price: 2371 CZK
Availability: InStock

Autor: Herbert Stone

Jazyk:

Vazba: Pevná

Vydavatel: Elsevier Science Publishing Co Inc

Dostupnost: U nakladatele na objednávku

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2 371 Kč

Understanding what the consumer wants and will accept are two of the most significant hurdles faced...

Informace o knize

Autor

Herbert Stone

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2012

Stránek

446

EAN

9780123820860

ISBN

0123820863

Enbook ID

01205654

Vydavatel

Elsevier Science Publishing Co Inc

Hmotnost

876

Rozměry

197 x 242 x 27

Kompletní popis

Understanding what the consumer wants and will accept are two of the most significant hurdles faced by anyone in new product development. Whether the concern is the proper mouth-feel of a potato chip, the sense of freshness" evoked by a chewing gum, or the weight and texture of a cosmetic, if the consumer doesn't find the product acceptable, it won't sell. Sensory evaluation testing is the process that establishes the consumer acceptability of a product. It can help identify issues before general production is begun and potentially bring to light issues that hadn't previously been considered a factor in the success of the project. * Emphasizes the importance of a

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Sensory Evaluation Practices

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