SENSORY NEUROEXPERIENCE

Name: SENSORY NEUROEXPERIENCE
Brand: OmniScriptum
SKU: 9786207514434
Price: 1807 CZK
Availability: InStock

Managerial Innovation in Gastronomic Ventures. DE

Autor: Melissa Villalobos, Martin Leal

Jazyk:

Vazba: Brožovaná

Vydavatel: OmniScriptum

Dostupnost: Skladem u dodavatele

Odesíláme za 5-8 dnů

1 807 Kč

The book aims to understand the neuroexperiences as managerial innovation in gastronomic enterprises...

Informace o knize

Autor

Melissa Villalobos, Martin Leal

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2024

Stránek

172

EAN

9786207514434

Enbook ID

45924130

Vydavatel

OmniScriptum

Hmotnost

274

Rozměry

150 x 220

Kompletní popis

The book aims to understand the neuroexperiences as managerial innovation in gastronomic enterprises. It was supported by the authors Braidot (2009), Schmitt (2006), Manzano (2012), Stevenson (2001), Daft (2005), Drucker (1997). In summary, gastronomic ventures have great opportunities in emerging markets, within which there are consumers willing to be seduced by all the commercial proposals that lead them to tour spaces where a Universe of sensory Neuroexperience is generated through managerial innovation that reaches to manifest itself in more vivid, warm and human gastronomic brands that seek to position themselves in the market in order to have an organic growth in the search for sustainability and permanence in time.

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SENSORY NEUROEXPERIENCE

Managerial Innovation in Gastronomic Ventures. DE

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také