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Kniha Servitization Strategy Kawal Kapoor

Servitization Strategy

Autor: Kawal Kapoor, Ali Ziaee Bigdeli
Jazyk: Angličtina
Vazba: Brožovaná
Vydavatel: Springer Nature Switzerland
Dostupnost: Skladem u dodavatele
Odesíláme za 8-11 dnů
832 Kč
Competing through advanced services involves offering products-as-a-service, delivering outcomes for...

Informace o knize

Autor
Kawal Kapoor, Ali Ziaee Bigdeli
Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2024
Stránek
264
EAN
9783031454288
ISBN
3031454286
Enbook ID
44668932
Vydavatel
Springer Nature Switzerland
Hmotnost
406
Rozměry
155 x 235 x 15

Kompletní popis

Competing through advanced services involves offering products-as-a-service, delivering outcomes for customers, and regularly earning revenue when customers get the results they value. This strategic move towards delivering outcomes can present many challenges for a firm. Part of the Palgrave Executive Essentials series, this book introduces outcome-based business models as Advanced Services Business Models and provides a practical guide on how a firm can innovate these services through a process known as servitization. Servitization offers businesses a pathway to both improve economic productivity and sustainability. It can create greater value for customers, while also improving resource efficiency and dematerialisation of the supply chain. It has the potential to reshape the industrial landscape for businesses, markets, and consumers around the world. This book is for executives, professionals, and anyone else who is looking for a practical guide to implementing service-based business models or seeking to innovate their business models to focus on services. It functions as a companion for students in executive education courses on servitization, business model innovation, strategy, and operations and should be on the radar of all instructors in those fields.

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