Shopper Marketing

Name: Shopper Marketing
Brand: Kogan Page Ltd
SKU: 9780749464714
Price: 433 CZK
Availability: InStock

Autor: Markus Stahlberg

Jazyk:

Vazba: Pevná

Vydavatel: Kogan Page Ltd

Dostupnost: Skladem v malém množství

Odesíláme do 24 hodin

433 Kč

The aim of shopper marketing is to convert browsing shoppers into active purchasers at the point of...

Informace o knize

Autor

Markus Stahlberg

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2012

Stránek

296

EAN

9780749464714

ISBN

0749464712

Enbook ID

04435176

Vydavatel

Kogan Page Ltd

Hmotnost

584

Rozměry

241 x 165 x 22

Kompletní popis

The aim of shopper marketing is to convert browsing shoppers into active purchasers at the point of sale. Although a relatively new area of marketing, it has attracted increased investment year on year - and according to surveys is growing even faster than internet advertising. Edited by two highly respected practitioners, "Shopper Marketing" demonstrates how marketers can influence the buying decision in-store, including practical advice on shopper needs and trends, retail environments, effective packaging and much more. The second edition has been fully updated and revised, with new material on shopper marketing in the international context and a new foreword by marketing guru Philip Kotler.

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Shopper Marketing

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