Simple Heuristics That Make Us Smart

Name: Simple Heuristics That Make Us Smart
Brand: Oxford University Press Inc
SKU: 9780195143812
Price: 1261 CZK
Availability: InStock

Autor: Gerd Gigerenzer

Jazyk:

Vazba: Brožovaná

Vydavatel: Oxford University Press Inc

Dostupnost: Skladem u dodavatele

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This groundbreaking book gives a fascinating account of how people really make decisions under real-...

Informace o knize

Autor

Gerd Gigerenzer

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2000

Stránek

432

EAN

9780195143812

ISBN

0195143817

Enbook ID

04476499

Vydavatel

Oxford University Press Inc

Hmotnost

658

Rozměry

156 x 233 x 25

Kompletní popis

This groundbreaking book gives a fascinating account of how people really make decisions under real-world conditions. It provides a new, more psychologically plausible notion of rationality that is based on heuristics--simple rules for making decisions using realistic mental resources. It looks at when and how such simple heuristics work, compares decisions based on single and multiple reasons, and describes the benefits in some situations of having only limited knowledge.§Simple Heuristics shows how heuristics can yield adaptive decisions in situations as varied as choosing a mate, dividing resources among offspring, predicting high school drop-out rates, and playing the stock market. Researchers in cognitive psychology, evolutionary psychology, and cognitive science, as well§as economics and artificial intelligence, will find this book both useful and thought provoking.

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Simple Heuristics That Make Us Smart

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