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Kniha Singular and Different Morgen Witzel

Singular and Different

Business in China, Past, Present and Future

Autor: Morgen Witzel, Ian Rae
Jazyk: Angličtina
Vazba: Pevná
Vydavatel: Palgrave USA
Dostupnost: Skladem u dodavatele v malém množství
Odesíláme za 13-18 dnů
2 567 Kč
The West cannot afford to ignore China. Not only is China one of the few markets in the world that i...

Informace o knize

Autor
Morgen Witzel, Ian Rae
Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2004
Stránek
173
EAN
9781403917225
ISBN
1403917221
Enbook ID
04775757
Vydavatel
Palgrave USA
Hmotnost
349
Rozměry
140 x 216 x 15

Kompletní popis

The West cannot afford to ignore China. Not only is China one of the few markets in the world that is still showing healthy signs of growth, but Chinese companies are increasingly coming out into the wider world and competing with Western firms on their own turf. China is the coming economic superpower of the Twenty-first-century, and now is the time to start understanding China and building relationships to it. This book aims to describe some features of the Chinese business environment and culture, including the origins and development of that culture, and introduce Western business people to some of the key features, as well as some of the less obvious ones. It offers cautionary tales and warnings of risk, along with advice on how the latter can be overcome. It breaks down a number of misconceptions about China and offers managers a more realistic view of management in China today.

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