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Kniha Small Business Vishal K. Gupta

Small Business

Creating Value Through Entrepreneurship

Autor: Vishal K. Gupta
Jazyk: Angličtina
Vazba: Brožovaná
Vydavatel: John Wiley & Sons Inc
Dostupnost: Skladem u dodavatele v malém množství
Odesíláme za 11-15 dnů
1 975 Kč
Small Business: Creating Value Through Entrepreneurship offers a balanced approach to the core conce...

Informace o knize

Autor
Vishal K. Gupta
Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2021
Stránek
464
EAN
9781119591771
ISBN
1119591775
Enbook ID
37246754
Vydavatel
John Wiley & Sons Inc
Hmotnost
952
Rozměry
215 x 274 x 20

Kompletní popis

Small Business: Creating Value Through Entrepreneurship offers a balanced approach to the core concepts of starting, managing, and working in a small business. An ideal textbook for undergraduate courses in small business management and entrepreneurship, the book offers a student-friendly pedagogical framework that blends foundational research on small business with the real-world practice of business ownership. Relevant examples are provided throughout the text, bringing key concepts to life while providing a realistic view of what it takes to create a successful and sustainable small business. Organized into five streamlined sections—a small business overview, paths to small business ownership, financial and legal issues, ways to grow a small business, and discussion of the “Entrepreneur’s Dilemma”—the text offers a diverse range of relatable examples drawn from both actual businesses and from depictions of entrepreneurship in popular media. Each clear and accessible chapter features discussion questions, mini-case studies, further reading lists, and color visual displays designed to enhance the learning experience and strengthen student engagement and comprehension.

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