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Smartphone Start-ups

Name: Smartphone Start-ups
Brand: Springer International Publishing AG
SKU: 9783319885230
Price: 1304 CZK
Availability: InStock

Navigating the iPhone Revolution

Autor: Claudio Giachetti

Jazyk:

Vazba: Brožovaná

Vydavatel: Springer International Publishing AG

Dostupnost: Skladem u dodavatele

Odesíláme za 8-11 dnů

1 304 Kč

This book provides detailed examination of start-up companies which entered the smartphone industry...

Informace o knize

Autor

Claudio Giachetti

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2018

Stránek

192

EAN

9783319885230

Enbook ID

21376249

Vydavatel

Springer International Publishing AG

Hmotnost

278

Rozměry

148 x 210 x 12

Kompletní popis

This book provides detailed examination of start-up companies which entered the smartphone industry following the revolution triggered by Apple with its iPhone in 2007. Analytical case studies explore the rationale behind the business models, financing cycles, and factors that helped start-ups sustain their own growth and survival. By studying these companies through the lens of entrepreneurship and competitor analysis, the author investigates not only the opportunities that can arise from technological evolution, but also the uncertainty that has developed surrounding the industry's future. Topics covered include value proposition development, evaluation of the effectiveness of business models, and market competition analysis, unveiling thought-provoking results about this rapidly changing industry. Scholars of entrepreneurship, business strategy and innovation management will find this timely book a valuable contribution to the field.