Social Media Mind

How Social Media is Changing Business, Politics and Science and Helps Create a New World Order

Autor: David Amerland

Jazyk:

Vazba: Brožovaná

Vydavatel: Cool Publications

Dostupnost: Skladem u dodavatele

Odesíláme za 14-21 dnů

409 Kč

Like any medium of communication social media has its own tropes which must be mastered in order to...

Informace o knize

Autor

David Amerland

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2012

Stránek

252

EAN

9781844819843

ISBN

9781844819843

Enbook ID

08846495

Vydavatel

Cool Publications

Hmotnost

328

Rozměry

211 x 149 x 13

Kompletní popis

Like any medium of communication social media has its own tropes which must be mastered in order to use it properly. In The Social Media Mind David Amerland illustrates how Social Media is a game changer. It challenges us to rethink our assumptions on almost every sphere where it is applied. Whether communicating through the web with potential clients, increasing the exposure of a business brand or collaborating with colleagues on shared projects, it demands that we rethink the standard responses which have guided us in the past and come up with new ones, for a new age. In carefully laid out arguments, backed by evidence and examples he answers questions like: Why do some social media marketing campaigns fail and not others? Why is social media so radically different from traditional marketing? How are social media success stories created? How can social media help save costs in business? Why is social media changing so many aspects of our world? What does it take to develop a social media mind? Over the next five years social media is going to change the nature of education, politics, business, science and even the arts. Its imperatives for greater transparency, responsiveness and engagement are behind the trends which are changing our world. This book is key to understanding how to prepare, what to do and how.

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také

Nejčastěji hledané

Categories

Authors

Publishers

Produkty

Produkty

Nejčastěji hledané

Categories

Authors

Publishers

Produkty

Produkty

Social Media Mind

How Social Media is Changing Business, Politics and Science and Helps Create a New World Order

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také