Kniha Social Networking Technologies and Their Implications for Commerce Tom Page

Social Networking Technologies and Their Implications for Commerce

The growing phenomenon of social media is affecting the way by which marketing and advertising are carried out

Jazyk: Angličtina
Vazba: Brožovaná
Dostupnost: Skladem u dodavatele
Odesíláme za 8-11 dnů
967
With social networking sites continuing to sign up thousands of new members combined with increased...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2011
Stránek
60
EAN
9783846545737
Enbook ID
07044139
Hmotnost
106
Rozměry
150 x 220 x 4

Kompletní popis

With social networking sites continuing to sign up thousands of new members combined with increased popularity of online shopping due to its convenience and economic benefits, a new form of commerce is emerging. It is known as Social Commerce. This report looks at how the staggering growth of Facebook to over 600 million active members in under a decade (Carlson, 2011) has led to a social network that is now not only influencing how people communicate with each other but is also affecting how consumers purchase items and have these items marketed to them. People are buying in social tribes in order to get the best deals and are relying on each other to make the right decisions. They are doing all this directly through their social network and as a result marketing and advertising professionals are having to rewrite the rule books.

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